Race-goers could soon be flocking to the Norfolk coast if plans for a brand new beach racing event come to fruition.
Inspired by the famous venue at Laytown in Ireland, David Hunter - chief executive and clerk at Fakenham Racecourse - is plotting a similar extravaganza in north Norfolk.
Mr Hunter believes some of the county's expansive, sandy beaches would make a prime location for a pioneering event, bringing in a new audience and boosting the area's racing reputation.
While keen to emphasise the project is in its infancy, there is excitement from the Fakenham boss about potentially reaching the end goal.
"This is something I've had in the back of my head for years," said Mr Hunter.
"I went to Laytown in September and had a fantastic time. Going there has rekindled my interest in seeing whether there are any opportunities to do it ourselves.
"Newmarket is pretty close by and quite a lot of trainers from there know the area and use the beaches already.
"If I can find somewhere suitable, the appetite for it could be great. A huge number of people who come here in the summer and, if beach racing was on their doorstep, it might attract some new race-goers."
As the only beach event in the Irish racing calendar, Laytown offers one of the sport's most unique experiences.
Races have been held there for more than 150 years and, such is its popularity, around 5,000 spectators flock to County Meath for the annual festivities every September.
Starting a similar trend on the Norfolk coast would require extensive planning and clearance from various landowners, so Mr Hunter is not getting his hopes up just yet.
"There are a considerable number of hoops to jump through," he added. "Getting extra fixtures in the racing calendar is not a foregone conclusion, but also racing is always looking to see how it can appeal to a different market.
"We'd have to find an area of beach that is safe, stable and has consistent ground. All of these bits and pieces come into play.
"There's a long way to go and it may well be that it never gets going, but my plan now is to watch some other beach racing and see how things are done."
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