Norfolk woman vows to live the low-impact lifestyle

Erna Gotyar has launched Rooting for Earth with her partner Michael Brodie Picture: Chris Bishop

Erna Gotyar has launched Rooting for Earth with her partner Michael Brodie Picture: Chris Bishop - Credit: Archant

When Erna Gotyar saw how much plastic gets washed up on our beaches, she started organising clean-ups.

Erna Gotyar with a jar of eco-friendly deodorant pearls Picture: Chris Bishop

Erna Gotyar with a jar of eco-friendly deodorant pearls Picture: Chris Bishop - Credit: Archant

Now she has given up her job as an office administrator and launched a business dedicated to reducing the amount of pollution that ends up in the sea.

Rooting for Earth does just what it says on its recycled tin, with a website selling eco-friendly products.

There are stainless steel drinking straws, plastic-free shaving kits, bamboo toothbrushes and wooden dish and bottle scrubbers.

Miss Gotyar, 36, from King's Lynn, said: "I was always aware of the problems, you see all the news about pollution and everything.

A plastic-free shaving kit including a stainless steel razor and solid shaving soap Picture: Chris

A plastic-free shaving kit including a stainless steel razor and solid shaving soap Picture: Chris Bishop - Credit: Archant

"One day, I thought I would join one of the beach cleans, I saw the problem first-hand and that's when I decided to do more about it."


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Miss Gotyar and her partner Michael Brodie, 38, took their products to today's King's Lynn Farmers Market, where there was a steady stream of interest.

Among their wares were toothbrushes made from bamboo, rather than the normal plastic items of which tens of millions are thrown away each year.

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"They end up in landfill or they end up in the sea because when we do litter picks we find them," said Miss Gotyar.

Glass jars filled with putty-like pearls of deodorant avoid both greenhouse gases and the plastics used in aerosols.

Miss Gotyar's website also charts her move towards becoming a conscious consumer and promotes the low-impact lifestyle.

"As a consumer I make a decision every day to buy or not to buy and make a conscious decision what I am buying," she said. "I challenged myself to reduce my plastic footprint and that's where my journey to sustainability properly started.

"I am passionate about living the low-impact lifestyle and helping others to do the same.

"It's not about being perfect, you just have to make a start, even a small change."

Miss Gotyar's next beach clean is on Tuesday, July 23, at Old Hunstanton - meet at the lighthouse, 5.30pm.

The event is part of Kiko Matthews's Kik-Plastic tour around the UK coastline.

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