Norfolk woman vows to live the low-impact lifestyle
- Credit: Archant
When Erna Gotyar saw how much plastic gets washed up on our beaches, she started organising clean-ups.
Now she has given up her job as an office administrator and launched a business dedicated to reducing the amount of pollution that ends up in the sea.
Rooting for Earth does just what it says on its recycled tin, with a website selling eco-friendly products.
There are stainless steel drinking straws, plastic-free shaving kits, bamboo toothbrushes and wooden dish and bottle scrubbers.
Miss Gotyar, 36, from King's Lynn, said: "I was always aware of the problems, you see all the news about pollution and everything.
"One day, I thought I would join one of the beach cleans, I saw the problem first-hand and that's when I decided to do more about it."
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Miss Gotyar and her partner Michael Brodie, 38, took their products to today's King's Lynn Farmers Market, where there was a steady stream of interest.
Among their wares were toothbrushes made from bamboo, rather than the normal plastic items of which tens of millions are thrown away each year.
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"They end up in landfill or they end up in the sea because when we do litter picks we find them," said Miss Gotyar.
Glass jars filled with putty-like pearls of deodorant avoid both greenhouse gases and the plastics used in aerosols.
Miss Gotyar's website also charts her move towards becoming a conscious consumer and promotes the low-impact lifestyle.
"As a consumer I make a decision every day to buy or not to buy and make a conscious decision what I am buying," she said. "I challenged myself to reduce my plastic footprint and that's where my journey to sustainability properly started.
"I am passionate about living the low-impact lifestyle and helping others to do the same.
"It's not about being perfect, you just have to make a start, even a small change."
Miss Gotyar's next beach clean is on Tuesday, July 23, at Old Hunstanton - meet at the lighthouse, 5.30pm.