TV studio Epic Studios is one of the many voices supporting Norwich's bid to become Channel 4's new home.

Eastern Daily Press: Channel 4 headquarters in currently in Horseferry Road, London (Picture: PA)Channel 4 headquarters in currently in Horseferry Road, London (Picture: PA) (Image: PA Archive/PA Images)

Kris McCarthy, operations manager, said it was 'welcome news' that Norwich had entered the bidding process for the broadcaster.

It comes after Norwich City Council yesterday confirmed it had expressed an interest to the Department for Digital, Culture, Media and Sport (DCMS) to become Channel 4's home once it relocates from its London headquarters.

The government hopes the move will see the channel boost regional growth, with a report suggesting it could create almost 7,500 jobs and bring almost £600m in economic benefits.

Mr McCarthy, from Epic Studios on Magdalen Street, said: 'It's welcome news that Channel 4 is considering Norwich as an option.

'For us it is obviously going to mean a lot of job creation because the studio will become a 24-hour operation while we turn around filming and studio use.

'And of course it is going make use of all the crew which currently commutes to London and Manchester from Norwich.'

Many others took to social media to express their thoughts, with only a few reservations being voiced.

Rob Turner, whose Twitter handle is @ReynardCity, said: 'Potentially enormous new. You can laugh, but growing up around Norwich I really think the creative vibe in the city would be an incredible fit for Channel 4.'

Hammy Holidays, Tweeting under @iamhamesh, added: 'Norwich and Channel 4 would be perfect for each other.

Linda Smith wrote on Facebook: 'Nothing wrong with this great city. In fact, there's a hell of a lot that's right with it. Channel 4 come and have a good look around.'

Steve Morphew tweeted: 'This is exactly the kind of initiative we need in Norwich and Norwich has everything a business like Channel 4 needs.'

Ben Price, whose Twitter handle is @transcendental1, said: 'This has all the potential for a perfect partnership.'

However, not everyone was as excited as the majority upon hearing the news of the City Council's bid to host Channel 4.

Andrew Martin wrote on Facebook: 'Not a chance, unless they seriously improve the commuter links to the city! This will move to Salford or somewhere similar to link in with the HS2, etc.'