A shop closes down, a new business moves in - but sometimes the old name remains, like a friendly ghost.
Among the members of a certain generation, the building on King Street in Great Yarmouth due to be taken over next year by Sports Direct will forever be known as M&S.
Here are some examples in the town of where the business disappears but people still use the old name:
1. BHS
It was a big shock when BHS closed in late 2016 after the company went into administration.
The premises was empty for a year before it was bought by Poundstretcher.
2. Woolworths
Woolworths closed just after Christmas in 2008.
Shortly after, fashion retailer Ethel Austin move in until the company ceased trading in 2013.
Now it is Poundland.
3. Co-op
This building was empty for four and a half years before being sold in 2015 to the Edinburgh Mill Group, which opened the fashion chain Peacocks, Ponden Home Interiors and Edinburgh Woollen Mill.
Co-op had begun trading in 1935 on the site on Great Yarmouth's market place.
After the closure, Great Yarmouth Borough Council planned to turn to the premises into an indoor market but the plan stalled after a bid for £2m of government funding was turned down.
4. Plattens
A family department store trading for more than a century on Broad Row, Plattens was launched in 1876 on King Street before relocating to Broad Row in 1889.
It was the first shop to switch from gas to electric lighting.
People from all over the borough would buy school uniforms in the store during the August rush.
The business closed in 1998.
5. Debenham's Corner
The former department store on King Street now houses River Island.
6. Divers Pub
The pub itself might not exist anymore, but its name still proves useful when getting your bearings.
"I'm parked out the back of Divers," you'll sometimes hear people say.
It had opened on King Street in 1973.
7. M&S
And back where we started...
The recent announcement the premises will be taken over next year by Sports Direct probably won't be enough to shake off the old name, which has clung to the building despite it being empty now for four years.
- Is there anywhere in Great Yarmouth that you still refer to by its old name? Let us know in the comments below.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here