Entrepreneur gets social with latest Norwich-based media firm

Ben Farrin, MD of The Student Pocket Guide and now a new digital marketing agency.
Picture: ANTONY

Ben Farrin, MD of The Student Pocket Guide and now a new digital marketing agency. Picture: ANTONY KELLY - Credit: Archant

First came a pop culture magazine for students, then there was a record label.

And now Norwich entrepreneur Ben Farrin, 34, has added a new feather to his business bow - a firm to help others stand out online.

Mr Farrin described the venture, Digital Boss, as a 'digital marketing' business with a strong focus on social media campaigns and content creation.

He said: 'We create a shared login so daily clicks can be monitored, and we're delivering tens of thousands of clicks per day.'

Mr Farrin said a team of four content managers were working on Digital Boss. He said they used bespoke social media software developed which targets online users based on their interests and location.

Digital Boss and Mr Farrin's other business - The Student Pocket Guide and A6 Records - are based on the top floor of Epic Studios in Norwich's Magdalen Street.

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He works with a team of 12 on the different firms, which together have a turnover of £250,000-£300,000.

Mr Farrin said they were looking to take on another eight to 10 staff over the next year.

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He said creativity and fun were an important part of the group's workplace culture, and said the office was kitted out with a dart board, games consoles including a PlayStation4 and a rooftop garden with a barbecue.

Mr Farrin said: 'Creating a fun environment is important to us - It spreads positivity which helps the creativity and energy of the team shine through.

'Plus, we're at work for eight hours per day – why not make these eight hours as enjoyable as possible?'

The Student Pocket Guide, which features interviews with celebrities was launched in 2005, and went from a print to a purely digital product in 2014.

Mr Farrin said they had also recently launched a new game on the guide's website called Tribe, in which students could take part in challenges to win prizes.

He said: 'As Tribe users play and unlock new challenges they are able to enter into higher value competition prizes.

'The entry level is up to £100, so even as a newbie you have the chance of winning some really cool stuff.'

Digital Boss is online at digitalboss.co.uk

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