English Whisky Company celebrates Norfolk with new whisky range
- Credit: ©Archant Photographic 2009
A Norfolk firm is hoping to put the county 'firmly on the whisky map' with its launch of a new bottle range.
The Norfolk brand, from the English Whisky Company, will celebrate the fact it has been made in the county.
A single grain whiskey called Malt 'n' Rye, which is produced at the Roudham-based St George's Distillery, is the first to be publicly released under the brand - alongside Farmers and the yet-to-be released Parched.
Malt 'n' Rye is limited to just 1,962 bottles worldwide.
Andrew Nelstrop, who owns the company, said: 'Over the years the range of products we have made at St George's Distillery have put English whisky firmly in the spotlight – and now it's time to celebrate the fact they have all been made in Norfolk and put it firmly on the whisky map.'
He added: 'This range of whiskies celebrates the county and its characteristics – a beautiful, secret, which is gloriously different, with unique flavours.
- 1 'God's waiting room' - Norfolk town is country's pensioner hotspot
- 2 'It's just not viable anymore' - Pub near Great Yarmouth closes
- 3 Lloyds to close bank in Norwich suburb
- 4 'He could've gone all the way' - Mum's tribute to aspiring boxer, 19
- 5 Norfolk worst area in UK for uninsured and untaxed drivers
- 6 Tyson Fury is making a comeback to Gorleston
- 7 Police called to 'altercation' between pupils at Norfolk school
- 8 Norfolk holiday cottage business sold to a leading lettings agency
- 9 Green light for park and ride, drive throughs and offices near Norwich
- 10 Readers reveal top 10 fish and chips - but the battle is on for top spot
'These whiskies use more than just malted barley and, as they are a very different whisky to the single malts, it made perfect sense to launch them as The Norfolk brand.'
Like the whiskey, the brand's bottle labels are also a little different.
They all feature a cat sporting a monocle and a bowler hat – created by label designer Craig Mackinlay at Breeze Creative.
Mr Nelstrop, whose father James Nelstrop founded the distillery in 2005, said: 'The bowler hat was invented by Holkham Estate as a hard hat for its game keepers and was originally known as the Coke hat.
'If you go to Lock & Co in St James's Street in London today to buy a bowler, you will still be sold a Coke hat instead – hence the cat wearing the bowler hat. It's a truly Norfolk invention.'
Malt 'n' Rye has a taste of sweet toffee, golden syrup, and Demerara sugar, with hints of fresh green apples, vanilla and a little spice.
The official launch comes after a soft launch in autumn 2016 when Farmers was released to a small group of enthusiasts to gauge their thoughts.
Mr Nelstrop said the feedback was 'wonderful' and the decision was made to launch the range to everyone.