Norwich City legend Wes Hoolahan was on hand to cut the ribbon as a school announced its partnership with a children's activity camps charity.
The much-loved midfielder, whose children go to Hethersett Old Hall School (HOHS), also participated in activities organised by Kings Camps.
As of the Easter holidays, HOHS will host Kings Camps activity weeks which are open to all children from the area aged between four and 17.
The King's Foundation charity runs the camps and founder Richard Holmes said they are playing an increasingly important role.
He said: 'What a perfect sunny day to spread our message. In the news we see a lot about kids not being active and what we aim to do is get them out and about. Screen time is such a big issue now. Studies are finding now that the holidays can actually be detrimental to the health of children.
'Screen time stops kids being active and it can also lead to isolation and cyber bullying, so our camps offer a place where kids can be themselves and even get some respite.'
Headmaster, Stephen Crump, seconded Mr Holmes' message.
He said: 'Camps like this are more necessary now then ever before for two reasons. First of all, more parents work, so many children won't have parents home during the day. The second thing is that our society is becoming more sedentary and a lot of children are spending large parts of the day in front of screens, so in a way this is an antidote.'
Mr Crump said he thought the camps would also have a social benefit for children in the area.
He said: 'People's actual social skills, as opposed to their online social skills, are atrophying, and of course these camps will benefit the neighbourhood. Children who come here will have the chance to meet up with a wider social group.'
After the ribbon-cutting, Mr Hoolahan joined activities coordinator, Joe Naghi for a few games with the children.
The Irish international said: 'It's a great idea for the school. It's important with the mid term breaks coming up to keep kids active, they have a lot of free time so it is important that they are sociable.'
Parents can book full weeks or individual days and, for launch week only, bring a friend for free.
For more information, visit www.kingscamps.org
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