Virtual anti-bullying march comes to Norfolk youth website

An online anti-bullying march has today begun heading through a new Norfolk website aimed at young people.

The Big March 2012 has been organised by the charity Beat Bullying.

It will involve tens of thousands of 'avatars' – online characters – taking part in the world's first virtual march which will end at the Unite Nations building in New York.

A petition will then be handed in asking the UN to add this wording to the Convention on the Rights of the Child: 'The right of every child to be safe from bullying, violence and the fear of violence by their peers as well as from abuse by adults.'

During the 48-hour march, which began at 8am today (Thursday), the marchers will cross the new Norfolk Education and Action for Development (NEAD) website.

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It will be the regional host for nearly one million avatar marchers who have already signed up.

NEAD's new E-Dev wesbite is aimed at children and young people in the county and aims to link global issues with Norfolk.

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A spokesman urged internet users to get involved with the march by creating their own avatar and telling others about the campaign.

The anti-bullying march has the support of a number of major brands and celebrities including Norfolk's Stephen Fry.

He said: 'The issue of bullying is a serious one, which is why I have signed up to The Big March 2012. Bullying in all forms is unacceptable and children should be able to live a life free from bullying and harassment from the hands of their peers.'

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