The University of East Anglia has announced is going to open a new base in Malaysia.
The office in Kuala Lumpur will open later this month and aims to develop regional business and university partnerships, and support international student recruitment.
At a launch event on January 25, deputy vice-chancellor David Richardson will address guests including UEA alumni based in the region and local dignitaries.
A permanent team of staff led by regional office manager Peter Ryan will be based at the office.
As well as working on student recruitment, they will support UEA graduates' employability in the region and also build on existing international links including study abroad programmes, summer schools, exchange trips and research collaborations.
Prof Richardson said: 'The opening of our new Malaysia office will play a key role in UEA's ambitious plans for internationalisation - expanding the reach of our graduates and researchers and bringing high quality students from across the world to enjoy the award-winning student experience at our close-knit Norwich campus.'
The UEA has a presence in China, Nigeria and India.
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