Norwich university told to bin ‘misleading’ claim about student satisfaction

The University of East Anglia. Picture: ANTONY KELLY

The University of East Anglia. Picture: ANTONY KELLY

Archant Norfolk 2016

The advertising watchdog has told the University of East Anglia (UEA) to remove a claim about student satisfaction.

The Advertising Standards Authority (ASA) pulled up the Norwich university on a claim on its website saying it was in the “Top 5 for student satisfaction (National Student Survey 2005 - 2016”.

UEA told the ASA it had removed specialist universities from their calculations and only focused on mainstream institutions, which the ASA said could be “misleading” for the public.

The ASA upheld the complaint against them and said: “The UEA said the claim in the ad was a result of an administrative error and on receipt of the ASA’s enquiry they had immediately updated it to include further qualification as originally intended.”

The university is one of six to have been pulled up by the body, with Leicester, Strathclyde, Falmouth, Teeside and the University of West London also having complaints against them upheld.

A UEA spokesperson said: “The university accepts the ASA ruling and will stop using this wording in its communications and marketing materials.

“The classification English mainstream has been used widely across the higher education sector to filter out small and specialist universities and was intended to help make like-for-like comparisons easier in relation to National Student Survey results.

“UEA remains extremely proud of its consistently high student satisfaction rates.”

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