Business leaders in Norfolk are being urged to back a fundraising drive to support the next generation of entrepreneurs.

The Prince's Trust Enterprise Programme, which helps thousands of young people into jobs and training, also backs business start-ups through financial support and business mentoring.

The trust is now urging local businesses and individuals to offer more support and funding to help thousands more young people across the region.

According to recent research it is estimated the scheme could add up to �3.4m to the East of England economy over a three-year period, with an estimated �851,400 boost to Norfolk alone.

The figure is taken from a report published by The Prince's Trust and the Citi Foundation called 'Today's Young People; Tomorrow's Economy'.

Graham Ball, regional director for The Prince's Trust in the East of England, said: 'The growing success of our Enterprise Programme shows that young people here in Norfolk are very entrepreneurial. Now we need further funds to support more young people across the region.

'This support will help vulnerable young people escape long-term unemployment and poverty, as well as boosting the local economy and reducing the benefits bill.'

Doug Richard, founder of School for Start Ups and a former Dragon's Den panel member, is supporting the scheme.

He said: 'We know that young people have the determination and willingness to reach their potential, but thousands lack the skills, confidence and opportunities to do so.

'The Prince's Trust Enterprise Programme is proven to work, with thousands of young people starting their own successful businesses or finding work thanks to the scheme.

'With youth unemployment recently reaching record highs, it is more important than ever that we support the successful routes available for young people to move forward with their lives. '

For more information on how to support The Prince's Trust Enterprise Programme, call Charlie Baxter on 07717 511 140 or email Charlie.baxter@princes-trust.org.uk.

Do you have a business story? Email annabelle.dickson@archant.co.uk