Porsche Cayman rolls into Norwich to promote road safety for Norfolk Police
- Credit: Copyright: Archant 2017
It has a top speed of more than 180mph and is a stunning sports car likely to adorn wall space in bedrooms of teenagers throughout the county.
But as well as being an object of desire for many youngsters police are hoping the Porsche Cayman GT4, which can do 0-60mph in just over four seconds, will break down barriers with young drivers and help make our roads safer.
The vehicle has been donated to the force by the Lind Trust, a charity which supports the development of young people in Norwich and Norfolk.
Young drivers are disproportionately represented in fatal and serious collision statistics with 61 young drivers having lost their lives and 504 having suffered serious injury in Norfolk over the past five years.
The super car will be used by police at events such as the Royal Norfolk Show and taken to areas where car enthusiasts gather as well as being taken to schools and colleges around the county to engage with young people.
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The campaign was launched at Norwich Cathedral just a couple of days after the deaths of three teenagers, named locally as Dominic O'Neill, Kyle Warren and Billy Hines, following a crash at Pulham Market on Wednesday night.
Simon Bailey, Norfolk's chief constable, said the families of all three involved in the tragedy were spoken to before going ahead with the launch.
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He said: 'If they hadn't given their consent it (the launch) would've been deferred out of respect.
'They do support what we're trying to do and I'm very grateful that they are.'
Mr Bailey said the campaign came about after he approached city entrepreneur Graham Dacre last year because he was 'really concerned' about the number of young drivers being killed and seriously injured.
He said: 'Engagement and education are vital elements of the work on road safety undertaken by roads policing officers.
'We hope the car will act as a conversation starter, which gives us the opportunity to engage with people, but more importantly those hard to reach groups like young drivers, and offer practical advice as well as describing what can happen when things go wrong.'
Mr Dacre said he thought it was a 'great project' and that the Porsche was a tool that would really engage with young people.