Norwich students in Olympic pants competition

It's all a bit pants – that's the brief given to a team of Norwich students as they aim to sell as many pairs of their Olympic-inspired underwear as possible as part of a national challenge.

Team Squiggle, made up of Jordan Baker, 17, from Easton, Michael Thompson, 18, from Besthorpe, Bethany Spring, 16, from Pilling Park Road in Norwich, and Jamie Thurston, 18, from Northfields in Norwich, earned the right to represent City College Norwich in the national Pantrepreneur Challenge after winning the college's heats of the competition.

The students have until the end of May to make as many sales as they can of their pants, which sport a design incorporating Winston Churchill in front of the Union Flag, and which are available in a range of colours and different styles.

They are competing against 15 other colleges in the country.

Team designer Michael said the inspiration for their underwear design came from a feeling of pride that London is hosting this year's Olympics. He said: 'Winston Churchill is such an iconic figure and he was so proud of who he was, and of his country. We felt he represents the spirit of pride that we have in Team GB and in hosting the Olympic Games.'

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The national competition is being run by Gazelle, a company founded by five college principals with an exclusive focus on building a recognisable cluster of entrepreneurial colleges within the next five years, and ethical underwear brand Pants to Poverty.

It aims to boost students' entrepreneurial skills as well as raising awareness of issues surrounding poverty and money for the Pi Foundation, which supports charitable work with and for the farming and factory communities in India.

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The winning team will travel to India to see Pants to Poverty's supply chain first hand. Runners up will put their business skills into action by running a Pants to Poverty stall at festivals throughout the summer, and the third prize will be a year's worth of Pants to Poverty underwear.

The Norwich students sold nearly 40 pairs of their pants on the first day trading. The pants are now available to the general public to buy through Ego, the buy-and-sell fashion boutique on the ground floor of Chapelfield shopping centre.

The pants are priced at �12 per pair (or �20 for two pairs, �30 for four pairs). All profits will go to the Pi Foundation. The can also be ordered online at teamsquigglepants,

Don't miss the next edition of the Evening News's Olympics supplement, London Calling, on Tuesday, May 29.

Have you got an Olympics story? Call reporter Kate Scotter on 01603 77236 or email

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