Ellie Bea uses her award prize to spread the anti-bullying message further on film

The 2013 Bernard Matthews Young Person of the Year, Ellie Bea Hitchcock-Wyatt, 16, working on her pr

The 2013 Bernard Matthews Young Person of the Year, Ellie Bea Hitchcock-Wyatt, 16, working on her project Bullying Stinkz and song G8 As U R. Picture: Denise Bradley - Credit: copyright: Archant 2014

As the Bernard Matthews Youth Awards begins the 2014 search to find and reward inspiring young people who have achieved great things, reporter Emma Knights speaks to last year's winner of winners Ellie Bea Hitchcock-Wyatt.

Sixteen-year-old Ellie Bea Hitchcock-Wyatt, from Norwich, was crowned the 2013 Bernard Matthews Young Person of the Year after also winning the education category for co-founding anti-bullying social enterprise Bullying Stinkz.

She said she was honoured to receive the awards and she has used her prize money to continue Bullying Stinkz' quest to stop bullying before it starts.

Ellie Bea co-founded Bullying Stinkz with her mum Jacqueline after she was bullied for eight years, and by the time of last year's Bernard Matthews Youth Awards they had created a series of books and been working on an educational empowerment programme. Ellie Bea had also written songs including GR8 AS U R (and Bullying Stinkz) to inspire children.

Since then Ellie Bea has used her £1,000 prize money to fund the creation of a GR8 AS U R music video with other children who have also been affected by bullying.


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She has also gone on to create a hard-hitting short film, called My Name is Allen, which highlights the devastating effects of bullying.

'It was amazing to win the awards. I was really proud and it meant a lot,' said Ellie Bea.

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'I used the money to record a video for GR8 AS U R, with each line of the song sung by a different child. We are hoping to use the video to get more funding for the programme and make people more aware, especially on social media.'

She added: 'It was brilliant to be able to use the awards to do something great.

'You can see what we have come up with in the video. It was really fun to make, and it was brilliant to see the reactions from the children and how everyone enjoyed themselves. I would just like to say thank you to the Youth Awards for giving me the award so I could do the video, and thank you to all the people who gave up their time to be involved and help spread awareness to stop it [bullying] before it starts. I think that this year has been really monumental for Bullying Stinkz in terms of making people aware and involving the community around us to create change.'

For more about Bullying Stinkz visit www.bullyingstinkz.com

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