Educating Norfolk: Raising aspiration
Caister High headteacher George Denby said raising aspirations is 'on the tip of everyone's tongue in schools'.
Last year's Norfolk Strategic Needs Report, published by the Norfolk Community Foundation, cited research that 'many youngsters in Norfolk have limited vision and may have already eliminated high level success from their range of possibilities'.
However, it also said the Joseph Rowntree Foundation found poorer children and parents often have high aspirations, but 'the real difficulty for many children was in knowing how to fulfil their ambitions'.
Ian Clayton said when he was at the former Oriel High in Gorleston, pupils would refuse to cross the river to do work experience in Great Yarmouth because it was too far.
Now its successor school, Ormiston Venture Academy, is praised for its work to raise pupils' awareness of the wider world, business and university through trips and visitors.
Gordon Boyd, of Norfolk County Council, said he 'did not disagree' there is a lack of aspiration, but said that if Venture Academy can overcome it, why can't everyone.