Charity the winner following Paston media student’s 24-hour gamathon challenge

First year Creative and Media BTEC student Matt Afford. Picture: Anne Isaacson

First year Creative and Media BTEC student Matt Afford. Picture: Anne Isaacson - Credit: Anne Isaacson

A 24-hour gamathon to raise money for charity pushed all the right buttons for tutors at Paston Sixth Form College in North Walsham.

First year Creative and Media BTEC student Matt Afford, along with the technical support of sidekick Nathan Tench, organised the endurance event, which raised over £300, as part of their coursework.

Students were tasked with the brief of generating a contemporary cross-platform media campaign, utilising social media, digital video, web marketing and print.

Matt said: 'I really couldn't thank everyone enough for all the donations and support. I can tell you now though, I am never playing video games for that long again!'

Some campaigns were designed to raise money, while others were created to raise awareness and spread a positive message about a subject matter that they cared about.


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In other fundraising events, Howard Acott promoted a Sheringham parkrun campaign in memory of his brother David Acott - a fellow BTEC Media student who died in 2015 - which raised £1240 for Ronald McDonald House Charities.

Eden Lanning attempted to raise awareness to the ever growing population of homeless people, through the creation of 'Hope Boxes' - shoe boxes filled with items that will come in handy for those living on the streets. Eden sold cupcakes on the market in North Walsham to raise money.

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Charlotte Facey created a self-help website promoting relaxation techniques and healthy living, while Sydnie Snowling created a positive body image campaign 'designed to make people with insecurities feel as beautiful as everyone else'.

Other projects included a campaign to bring down the costs of football ticket prices for away games and campaigns for Mundesley Lifeboats, Faith Animal Rescue and many more.

The students fully embraced the diversity of modern life and actively set out to make a difference.

The full list of campaigns was as follows: Howard Acott – Sheringham parkrun event for Ronald McDonald House Charities; Matt Afford – Gaming Marathon for MacMillan Cancer Support; Joseph Chamberlain – Man Utd fan site; Luke Dugdale – Internet and mobile device security; Ethan East – The Fiver challenge (small business venture for young people); Ryan Everson – Gaming competition; Charlotte Facey – Self-help relaxation website; Eden Lanning – Shoe box campaign for homeless people; Sydnie Snelling – Body positivity; James Starling – Healthy eating website; Nathan Tench – Promoting own YouTube video 'Noble Dubs'; Lauren Thirtle – Faith Animal Rescue; Rhiannon Warby – Mundesley Lifeboats; Tom Wardle – Football ticket prices; Kieron Woodhouse – Promo campaign for own short film.

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