Entrepreneurs of the future from around the region battled for a spot in the national finals of an enterprise contest.
The University of East Anglia (UEA), in Norwich, hosted the regional finals of this year's Young Enterprise UK competition, which sees groups of students set up a business, create a product, produce and market it.
Two Norfolk teams were among those hoping to impress judges at this week's regional finals, with Norwich High School for Girls launching Tembo, which sells jumpers in aid of African elephants.
And a group from the Norwich School launched Vario Co, which creates glasses decorated with designs of well-known city landmarks, as a nod to the fine city's heritage.
Both teams received praised from the judges for their businesses, which have been up and running for just nine months.
But in the end it was Peterborough-based Dynasty that made it through to the UK finals, after their educational books for primary school age children won over judges. Patricia Hagan, regional manager of the competition, said: 'We have seen some outstanding examples of entrepreneurship in action.
'I'm sure both students and the business volunteers who supported them will have gained business and life skills that won't be forgotten.'
Guest speaker Dr Kevan Williams, director of admissions for social sciences at UEA, said the competitors had shown skills that universities and businesses would seek 'in abundance', such as resilience, teamwork, financial know-how and problem solving.
Susan Wheeler, accountancy lecturer at UEA said they were 'delighted' to introduce the university to so many bright young people with a clear aptitude for business.
Dynasty will now go on to the UK finals in London at the start of July, with the winners of that round then set to take on teams from the rest of Europe.
Young Enterprise is a charity which encourages young people to unleash their business skills.
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