Eco-friendly cars key to greener future, says millennials
- Credit: Nissan
More than three-quarters of European millennials have named driving an eco-friendly car as the primary action they would take to make their lives greener, a survey has revealed.
The study of 2,500 people between the ages of 18 and 34, which was commissioned by Nissan Europe, revealed 76% of respondents consider driving a green car is the best thing they can do to make their lives more environmentally responsible.
Of those questioned, 77% currently owned a car and while not all of them were electric vehicles, close to two-thirds said they were likely to buy a hybrid car in the next 10 years, and more than half said they would purchase an electric car in the same time span.
Gareth Dunsmore, director of electric vehicles at Nissan Europe, said: 'We've always known that millennials are the challenger generation but our European study has also revealed that they're the future 'change-makers' – willing to make drastic lifestyle choices to make a meaningful difference to the world they live in.
'It gives me immeasurable hope to see that millennials believe electric vehicles, such as the Nissan Leaf and e-NV200 that are already on the road today, are part of the solution for a more sustainable future. As an industry we must work harder to engage the interests and needs of this group.'
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It was also revealed that global environmental issues, such as climate change and air pollution, were of more concern to millennials than more localised issues such as recycling or overflowing landfills.
To address such issues, the demographic is willing to implement significant changes in their lives with 62% of participants saying they were willing to change to an energy provider dedicated to eco-friendly solutions, while 53%t said they would support brands committed to being more environmentally friendly.
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Sarwant Singh, senior partner of Frost & Sullivan and a member of Nissan's Intelligent Motoring Advisory Board, said: 'The millennial demographic surveyed here has the potential to be hugely influential in determining the future of transport and sustainability.
'We have consistently found in our own research that they are early adopters of new technology, much more environmentally friendly than previous generations and generally willing to make sacrifices and lifestyle changes in line with their personal values and beliefs.'
In the survey, 76% of millennials saidbuying an eco-friendly car was the primary action they would take to help make their lives greener.