Here's what you said in the Eastern Daily Press reader survey
- Credit: Archant
Earlier this year many of you took part in our EDP Reader Survey - and I have previously promised to share the results and some of the changes that will follow.
In fact the response was staggering, more than 3,500 people gave their views on the EDP alone - giving us some fantastic information on what you like and what you don't like about newspapers we produce.
As I've said before some of it has already prompted us to make a few changes to the newspaper - and hopefully you will feel they have improved the overall quality of the title.
We brought back our weekly What's On supplement, as this content was something that scored very positively amongst readers, meanwhile we've stopped producing our weekly Heaven supplement, instead turning our attentions to a bigger and better Weekend pull-out on a Saturday.
It's a vast improvement, full of great local content and please do give it a try if you haven't already.
You may also want to watch:
More changes will follow, but today, in the first of a two-part column, I wanted to share with you a few of the findings and how they have helped us.
I hope you find it as interesting as I did and thank you again for taking part.
- 1 Mum's heartfelt tribute to daughter who died in A47 collision
- 2 Fire crews rush to a crash near Norfolk village
- 3 Two men in critical condition as multiple people stabbed
- 4 Police swoop on Norwich address
- 5 Rail services affected after person hit by train
- 6 Asda and Amazon urgently recall items due to safety concerns
- 7 Norwich cat torturer who murdered pensioner ‘planned to carry on killing’
- 8 Swathes of new homes for village move step closer with new planning bid
- 9 Farm worker fined after hay bales fall off trailer and hit car
- 10 Flight bound for Norwich turns back to Aberdeen
Here are some of the key findings:
Of course, this statistic only covers those who took part in the survey, but if it is indicative of the trend as a whole it highlights a need for our content to appeal to more women, a challenge that has been set to the editorial teams.
Our newspaper demographic is very varied, though something like 80pc is in the 45+ category. The challenge this presents is to really produce content that all ages find interesting and engaging,
Including yourself, how many people typically read or look through your copy of the newspaper?
Just me 46pc
More than half of you share your newspaper with someone else, a great indication of the size of the EDP's audience and the positive impact it can have in the community through spreading awareness.
Which day of the week do you prefer to read this newspaper?
As you may know our Saturday newspaper remains very much our flagship, with more pages, more longer reads and subsequently a high price. It's meant as a leisure read, something you sit down and pore over - and it's great to see so many of you still do that.
How long do you spend reading this newspaper?
20-39 mins 48pc
40-59 mins 27pc
1 hour 13pc
More than an hour 12pc
We hope that you find our newspaper good value for money - and the fact that more than half of you spend 40 minutes plus reading it suggests you do.
How often do you visit this newspaper's website?
Several times a week 53pc
Once a week 10pc
Once a fortnight 1pc
Once a month 5pc
Every few months 10pc
Long gone are the days when people just get their news from one channel or brand and it's interesting to see that more than half of you who read the paper regularly also visit our website. We do deliberately try to offer breaking news online and a deeper experience in print to encourage people to visit both.
How often do you read this newspaper?
A few times per week 10pc
A few times a month or less 4pc
A figure that gave us confidence these are the views of a large proportion of loyal customers. I'm thankful to every one of you!
Outside this newspaper, which other newspapers do you read?
None or none of below 23pc
The Guardian 19pc
Daily Mail 16pc
Sunday Times 14pc
The Times 14pc
The Daily Telegraph 12pc
The Independent 9pc
Next week: What you think about particular sections and our coverage of certain subjects?