Online ticket sales for the Royal Norfolk Show have already eclipsed last year's total – and they're still available at reduced prices.

E-tickets were introduced for the event last year, and can offer families savings of up to 30pc by booking in advance on the internet.

By 9.30am today, 20,750 E-tickets had been sold, compared to about 15,000 for the whole two-day show last year – of which, 5,000 were bought during the event.

Organisers said a further 7,000 online car passes have also been purchased this year.

Family tickets to the show cost £50 in advance/£70 on the gate (two adults, three children); Adult: £19/£24; Children: (aged five-16) £7/£10; Under fives: free; Over 65s: £17/£22; Registered disabled: £17/£22; Carer: £10/£12.

There is a 10pc discount for groups of 25 or more.

Online tickets are available via the Royal Norfolk Show website, www.royalnorfolkshow.co.uk.