Partially submerged road signs were not enough to stop people from trying to drive through floodwater in Welney this evening.
And now two drivers have been rescued by firefighters after their vehicles became stuck in rising waters.
The fire service was first called to the village in West Norfolk shortly after 4.10pm today to reports of a person driving into an area known as the Welney Wash.
Less than 50 minutes later and crews from Outwell and King's Lynn were called to the village to rescue another person trapped in their vehicle in the same location.
The fire service said both incidents involved people trying to drive through floodwater.
Both drivers were rescued from their vehicles.
Heavy rainfall causes the River Ouse level at Welney Causeway to rise and spill over onto the flood plains, which were built to store excess water centuries ago.
Flooding makes the A1101 impassible between Welney and Suspension Bridge, leaving the village cut off from the south and drivers facing a 30-mile detour.
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