EMERGENCY service staff will be demonstrating their life saving work on Great Yarmouth seafront this weekend in a bid to educate drivers - particularly those under 25 - about road safety.

A simulated car crash will show how firefighters, paramedics and the police work at the scene of a collision and other staff will be on hand to provide advice and information. Visitors will also be able to look round emergency vehicles, including the fire service urban search and rescue unit and Norfolk Police's Lotus.

This is the third year the free education event has been held and organisers hope it will drive the road safety message home.

Sergeant Adrian Hales, of Acle Road Policing Unit, said: 'Emergency services see the consequences of drink driving, speeding, using mobile phones while driving and not wearing a seatbelt on a regular basis in the form of serious and fatal collisions, and we want to do all we can to prevent individuals and their families and friends from having to go through this.

'Many people say once they have seen the demonstration of what happens at a collision they do re-think their driving behaviour.'

? The event runs from 6pm - 10pm on Sunday on South Beach Parade near Europcar.