Drive to find Norfolk road safety champions
The search is on for community conscious residents who can pledge their time to help keep the county's roads safe.
A Norfolk-wide recruitment drive has been launched to find more road safety volunteers who give up their time to make the county's roads a haven for drivers, pedestrians and cyclists alike.
Scores of people are already signed up to the Norfolk County Council scheme, but the authority is encouraging more to join in and take collective action to help make the roads around them safer.
Volunteers carry out a variety of roles from teaching cycling and pedestrian safety to youngsters to helping parents fit child car seats properly - an important service as council figures show 60pc are not fitted correctly - and helping run workshops for new drivers.
And some of them have now become the face of the recruitment drive through new posters promoting the scheme.
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Among them is Sophie de Winton who teaches youngsters about cycle safety.
The 49-year-old mum-of-two has been a road safety volunteer for six years, leading sessions at Brancaster Primary School where she is also chair of governors, and urged anyone who had an interest in their community to sign up.
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Mrs de Winton said: 'I'm a keen cyclist myself so helping with running the cycle training was right up my street. It's very rewarding because you see the children progressing and get to know the children over the years. And you're giving them real life-saving skills.
'It's really worthwhile. I think if anyone had a bit of spare time, enjoyed working with children and wanted to do something in their community, it's a great thing to do.'
Other volunteers who are also starring in the poster campaign include a technician from Dereham, a retired policeman from Norwich and a Norfolk school teacher.
Mrs de Winton was in Acle yesterday to launch the recruitment and poster campaign and led cycle training with pupils from the primary school, while other volunteers checked car seats - a service that proved popular with parents.
?Full training is given to volunteers and hours are flexible. For more information call 0344 800 8020 or visit www.norfolk.gov.uk/mindroad