Dragon Festival to return to Norwich in February

PUBLISHED: 14:31 17 October 2013 | UPDATED: 14:33 17 October 2013

Morris dancers and their dragons perform outside the Forum as part of the Dragon Festival in 2011.

Morris dancers and their dragons perform outside the Forum as part of the Dragon Festival in 2011.

Archant © 2011; 01603 772434

A festival of dragons is returning to the city to celebrate Norwich’s heritage linked to the fire-breathing beast.

Norwich Dragon Festival 2014: Warming Up Winter will run from February 10 to 23 when people will be able to enjoy two weeks packed full of dragon-related events and learn about Norwich’s past. Dragons have been a heraldic symbol associated with Norwich since the Middle Ages - including the Guild of St George and its procession featuring Snap the dragon - and today dragons are visible across the city’s architecture and feature in many city celebrations.

Organised by Norwich’s Heritage Economic and Regeneration Trust (HEART), with support from Norwich Business Improvement District (BID) and The Forum, the festival is now looking for local venues, organisations and community groups to get involved and host events. In 2011, the Dragon Festival’s 60 events attracted 75,000 visitors and had a positive economic impact on the local economy of £400,000. At the 2014 festival people will enjoy everything from dragon trails to story-telling sessions to exhibitions.

Michael Loveday, Norwich HEART chief executive, said: “Norwich has got an amazing wealth of outstanding heritage that stands head and shoulders above other cities. HEART’s hugely successful Dragon Festival is a brilliant way of getting all generations into heritage.”

Tim Bishop, The Forum’s chief executive, said: “The Forum is delighted to be part of the festival as not only is it a fun and colourful way to celebrate our local heritage, but it will also add to the rich mix of cultural experiences on offer in Norwich and Norfolk.”

Stefan Gurney, executive director of Norwich BID, said: “Norwich BID are proud to support the third Norwich Dragon Festival and we are keen to see this key city centre event grow and develop, adding to the vibrancy of the city.”

• Venues, organisations or community groups wanting to get involved should email

• Visit

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