Staff at an Aylsham travel agent's are asking people to drop a toy into Santa's sleigh and help vulnerable children.
CAS Travel, at 13 Frazer's Yard, is running its toy appeal for Sheringham-based charity Break for the third year running.
Anyone passing is invited to call in with an unwrapped toy and place it in the waiting sleigh.
Martin Green, fundraising events manager for Break, said: 'We are delighted that CAS Travel has chosen to support Break once again with their Santa's Sleigh collection points in both their Aylsham and Sheringham shops.
'Every year the presents donated by members of the public are really enjoyed by our children and young people.'
Jo Dobbie, manager at CAS Travel in Aylsham, said: 'We hope to make this Christmas extra special for vulnerable children, families and young people that the Break charity supports.
'Christmas is a time for giving and spreading cheer and joy.
'We hope people will be inspired to help us with this worthy cause supporting a local charity.'
The appeal continues until December 12.
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