Dizzie shines as a festive star in advertising drive
- Credit: Archant
For many, it has to be at the heart of any good country kitchen.
So it is fitting that Aga has selected another popular fixture of many a rural home – the black labrador – to star in its Christmas advertising campaign.
The chosen dog is Dizzie, five, from Lammas, near Aylsham, who features in the latest promotional material for Aga Cookshop, which sells items for use with the distinctive cookers.
He has an entire range of items – 'Dizzie Christmas' – named for him, featuring a mug, an apron and oven gloves. The range has been created by textile consultant and Dizzie's owner Jak Rayner, along with artist Kate Mawdsley.
The advert shows him gazing longingly at the out of reach Christmas pudding resting on the lid of a simmering plate. Dizzie is sitting beneath the mistletoe modelling a fetching bespoke red jumper, created specifically for him by knitwear designer Sean Gleistein.
Following his fame, the pet will be making an appearance at the village's Christmas fayre on Sunday.
The chairman of the council, Tim Curtis, said: 'There are lots of different and interesting people here in Lammas and Dizzie is just another extraordinary thing which comes from it.
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'It's really exciting for all of us to have him here to support the Christmas fayre. He is a top dog.'
On the Aga Cookshop's website, Dizzie is described as leading an 'idyllic rural life' in Norfolk. And when he's not sporting his fabulous festive jumper, he enjoys nothing more than jumping in to the North Sea or the river Bure regardless of the season.
the Lammas Christmas Fayre takes place on Sunday from 2pm. The Dizzie Christmas range will be on sale as well as other items and there will also be raffle. The event helps to raise money for the village hall.
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