A discount voucher scheme has been launched to encourage more people to shop in Broadland.

The initiative, which was launched by Broadland District Council today, will see a discount voucher booklet distributed to every household in the district.

It includes 96 offers to be used in Broadland's shops, cafes and attractions.

Every business in the district was offered the opportunity to be included in the 'Buy in Broadland' booklet, which is free to both businesses and residents.

Stuart Clancy, portfolio holder for economic development, said: 'A main ambition of Broadland District Council is to achieve economic success in the district. With the new 'Buy in Broadland' booklet, residents will be able to discover new places, remember old favourites and contribute to achieving this ambition.'

For more information, visit www.broadland.gov.uk/buyin or email buyin@broadland.gov.uk