A recently-opened Dereham flower shop's effort to raise thousands of pounds to fight cancer will come to tomorrow's Race of Life in Norwich.
Robert and Maria Barber, who opened Daisy's flower shop near the Cherry Tree car park in February, volunteered to sell pink gerberas at all Race for Life events in the eastern region this year.
Their had a successful first run at Burghley House in Stamford, Lincolnshire, on Sunday May 13.
The flowers, which supporters can present to friends and family who finish the race, are on sale for �1.50, which provides the charity with a 50p donation after the business has covered its costs.
The couple started supporting cancer research after loved ones suffered from the disease, and donated �300 after last Sunday's event.
The seven races across the region are expected to attract a total of 30,000 people, and the Barbers aim to sell flowers to a quarter of them, and hope to roll the idea out nationally next year.
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