Elephants never forget, so they say, and that is why the new Dementia Friendly Dereham group chose it as their logo.
And while many shops and businesses are now dementia-friendly in the town, having given staff training, the group is keen to raise awareness even further.
That is why the volunteers have decided to follow the lead of Dereham Carnival and have a cuddly mascot.
Biscuit, the Dereham Carnival mascot, has been a huge success in promoting the resurrected event.
So Dementia Friendly Dereham have chosen a bright blue elephant and are asking the public to find him or her a name.
Volunteer Michael Rose spotted the toy in the window of new embroidery shop Stitchup-Looksharp in Norwich Street.
'It looked just like our blue elephant logo so I thought it was perfect,' he said.
Children and adults are being asked to enter a competition to name the elephant which will have it embroidered on its ear, and the DFD logo on the other.
The competition winner will receive an identical elephant to keep.
The group plan to annouce the name at Dereham Memorial Hall on Friday, November 4 when highly acclaimed theatre group Patch of Blue Theatre Company performs its adaptation of Sarah Moore Fitzgerald's novel Back to Blackbrick.
The story has an important message, aiming to educated young adults on the effects of Alzheimer's. It is full of humour and Irish charm that will resonate with all ages while dealing with often difficult issues of family life.
Mr Rose, a retired headteacher, said: 'The focus is on raising the profile of our group in Dereham. The Biscuit character has taken the town by storm and we want the elephant to do the same thing for us.
'People know about dementia but don't often want to talk about it. We want to help people who are living with dementia by being more understanding and also support their carers.'
The elephant will sit in the window of the EDP/Dereham Times office on High Street for people to look at and get inspiration for its name.
The closing date for entries is Monday, October 31 and suggestions should be emailed to derehammeetingpoint@gmail.com or telephone 01362 698866.
Dementia Friendly Dereham meet every Wednesday at the Meeting Point between 10am and 12pm providing information and guidance for carers and people living with dementia in the community.
* Tickets to Back to Blackbrick cost £7 from www.ticketsource.co.uk/friendsofderehammemorialhall or Bright and Beautiful Flowers on Wellington Road or telephone 01362 288124.
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