Halloween has yet to arrive but Jarrold have already jumped on the Christmas bandwagon.
The department store brought Christmas to Norwich on Friday, October 21 as they unveiled their festive toy window display.
A snow machine was set up to add a little winter magic, while staff members dressed as elves to celebrate the occasion.
The display, called 'Jarrold Wonderland', is located on the London Street side of the store and is inspired by Lewis Carroll's classic tale, Alice in Wonderland.
It features a range of popular toys as well as familiar characters such as the White Rabbit and Mad Hatter.
Jarrold's Official Merchandising Manager, Jane Evans, is the mastermind behind the window design.
She said: 'We started dressing the windows on Monday and managed to finish first thing this morning, just in time.
'Everything has gone according to plan and I'm really pleased with the results.'
Jarrold is the first store in the city to unveil a Christmas window display. They were also the first to do so in 2016.
• What do you think of the display? Let us know in the comments below.
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