Deck the halls! Jarrold unveil Norwich’s first Christmas window display

Jarrolds unveil their Christmas window display.
Picture: ANTONY KELLY

Jarrolds unveil their Christmas window display. Picture: ANTONY KELLY - Credit: Archant

Halloween has yet to arrive but Jarrold have already jumped on the Christmas bandwagon.

Jarrolds unveil their Christmas window display.
Picture: ANTONY KELLY

Jarrolds unveil their Christmas window display. Picture: ANTONY KELLY - Credit: Archant

The department store brought Christmas to Norwich on Friday, October 21 as they unveiled their festive toy window display.

A snow machine was set up to add a little winter magic, while staff members dressed as elves to celebrate the occasion.

Jarrold's Christmas window display was unveiled last week. Picture: ANTONY KELLY

Jarrold's Christmas window display was unveiled last week. Picture: ANTONY KELLY - Credit: Archant

The display, called 'Jarrold Wonderland', is located on the London Street side of the store and is inspired by Lewis Carroll's classic tale, Alice in Wonderland.

It features a range of popular toys as well as familiar characters such as the White Rabbit and Mad Hatter.

Jarrolds unveil their Christmas window display.
Picture: ANTONY KELLY

Jarrolds unveil their Christmas window display. Picture: ANTONY KELLY - Credit: Archant


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Jarrold's Official Merchandising Manager, Jane Evans, is the mastermind behind the window design.

She said: 'We started dressing the windows on Monday and managed to finish first thing this morning, just in time.

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'Everything has gone according to plan and I'm really pleased with the results.'

Jarrold is the first store in the city to unveil a Christmas window display. They were also the first to do so in 2016.

• What do you think of the display? Let us know in the comments below.

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