Dance group Diversity backs Norwich charity’s campaign
- Credit: Archant
A Norwich-based charity has received a boost after Britain's Got Talent winners Diversity backed their Sock it to Eating Disorders campaign.
Beat, the national eating disorders charity, is organising the fundraising campaign during Eating Disorders Awareness Week from February 24 to March 2. Sock it to Eating Disorders encourages people to get silly with their socks and fundraise for Beat.
Dance group Diversity, who are undertaking a nationwide arena tour in December, are encouraging fundraisers to hold a silly sock day at school or work, organise a sock-themed bake sale or take part in a sponsored event in bright and funny socks.
Cheryl Armitage, director of fundraising and communications at the charity, said: 'We are so pleased Diversity is supporting Beat. It is estimated that 62pc of athletes involved in organised sport are affected by eating disorders with dance identified as a high risk. Pressures to be a certain weight or anxieties about performance can fuel the development of an eating disorder. To have well known dancers and performers such as Diversity backing Sock it to Eating Disorders will raise awareness of these serious mental illnesses as well as allowing Beat to continue providing its essential support services to sufferers, families and friends.' Visit the Beat website at www.b-eat.co.uk