Cyclists are being asked to put their best wheel forward and help vulnerable service veterans this year.

Organisers of the Adnams Pedal Norfolk Cycling Festival have announced that this year's event will be in support of Walking With The Wounded.

The three-day festival at Holkham Hall in April is expected to attract thousands of cyclists of all ages.

And entrants are being asked to dig deep this year in a bid to raise money for the Norfolk-based veterans' charity.

The Earl of Leicester, the owner of Holkham Hall, and a team of organisers cycled to 25 miles to Norwich yesterday to promote the event.

He said: 'Walking With The Wounded started as a Norfolk-based charity and so we decided it would be great to do it with them this year.

'These soldiers who have been wounded have to deal with that for the rest of their lives.'

People who raise more than £100 will be awarded with a Walking With The Wounded cycling shirt.

The festival runs from April 30 to May 2 and is open to cyclists of all ages and abilities. As well as individuals, local businesses and organisations are also being encouraged to take part.

To take part in the Riding Bikes for the Walking Wounded: The 2016 Adnams Pedal Norfolk Cycling Festival call 01263 863 902.