An exciting cycling challenge has been announced as one of the main highlights of this year's Diss Carnival.

Rollapaluza will see people of all ages battle it out on fixed bikes over a sprint distance at speeds in excess of 50mph accompanied by music, an MC and cheering crowds.

The London-based company will set up shop at the carnival's fun day at Diss Town Football Club from 2pm on Sunday, June 12 after the town has enjoyed the annual procession through Diss.

Paul Churchill, from Rollapaluza, said: 'We're really looking forward to our visit to the Diss Carnival.

'We'll be bringing our unique cycle sport to the event, where all ages from seven and up can challenge their friends and family in the activity that some of the UK's best cyclists have raced including Sir Chris Hoy and Victoria Pendleton and Sky stars Geraint Thomas and Ian Stannard.

'People in Diss may have seen us on TV, now is the chance for them to set a fast time over our sprint distance of 250m for kids and 500m for adults, no special equipment is required to take part.'

There will be prizes donated by Cycle Shack in Diss for the fastest juniors and adults

Doreen Collins, Diss Carnival co-ordinator, said: 'The carnival committee strive every year to bring something different to attract the visitor and this year it will be the Rollapaluza, a static cycle race attraction, - a cycle sport like no other.

'So children, mums, dads, grandparents come along and try this new and exciting experience never seen in the area before.'

During the carnival fun day at Diss Town Football Club live music will be provided by local bands Purple Jimi, Revelation Brothers, Just Ash and Joe Aiken.

Demonstrations will include ones by a young Diss football juggling artist, a farrier, Army Cadets, the Norwich Samba Band and the Diss Woodturners Club.

Entrance to the fun day is £2 for adults, children aged 10 to 16 are £1 and children under 10 are free.

To enter the procession or have a stall visit its website at www.diss-carnival.co.uk

The Mercury is the media partner of Diss Carnival and is producing its programme.