The widow of Cromer Carnival stalwart Tony West revealed she will always remember her husband any time she is by the sea.
Amanda West revealed some of her best memories were of their time together walking their dogs along the coast and sitting on the pier.
She joined family and friends at a moving ceremony at Cromer lifeboat station on Sunday as Tony's ashes were scattered at sea.
The ceremony, next to the pier, was conducted by an RNLI crew member from the back of the lifeboat Lester.
Struggling to hold back her tears, Amanda said: 'We've spent a lot of time down here with the dogs and sitting on the pier. That is where he wanted to go, so if he was in the sea he was everywhere.
'That's the last thing we've got to do for him so when we go anywhere, he'll be in the sea, we've just got to look at the sea.'
A flag was also unfurled in tribute to Tony on a new flag pole outside the town's inshore lifeboat station, with money raised in his memory at the town's annual Boxing Day dip.
The fundraiser, which raised a record £4078, also contributed towards new weather monitoring equipment which it is hoped will help save more lives along the North Norfolk coast.
Cromer Carnival chairman Tony Shipp, who was in attendance at the unfurling ceremony, said: 'Tony was a great part of Cromer Carnival from a child. When I first started doing the children's weeks he came down and helped me and just grew in the Carnival from there. He was as much part of Cromer Carnival as any of us.'
And he added: 'I think it's great that we are remembering him in this way and the RNLI will have a permanent memorial there with the flag. The money raised from the Boxing Day swim was a fantastic amount and just showed the depth of feeling the town had for Tony.'
Mr West, who passed away aged 54 last year, spent his life supporting Cromer Carnival, organising activities, making floats, wearing costumes and filling others with his exuberant spirit.
He took part in the 2015 Cromer Boxing Day Dip with wife Amanda, dressed as an inflatable Father Christmas.
Amanda said: 'To have raised so much for the lifeboat was so overwhelming.
'The crew are brilliant and inspire so many, we used spend a lot of time on the pier and at the lifeboat station.
'The boys took us out on the boat for a wedding present which was amazing.'
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