Cromer lifeboat was called out to rescue a man who had fallen and sustained an injury near the Promenade.
The inshore lifeboat, George and Muriel was scrambled at 3.35pm on Sunday, May 28 to help HM Coastguard in transporting the man back to Cromer Esplanade. The man was taken by land ambulance to hospital.
The incident happened about three quarters of a mile from The Promenade.
Richard Leeds, Cromer's lifeboat operations manager, said: 'This was an excellent example of all the emergency services working efficiently together. We all knew the role we had to do and our RNLI training prepares us for these types of emergency.'
By 4.40pm the lifeboat had been cleaned down and made ready for its next callout.
Meanwhile, five people were taken to hospital after getting into difficulties in the sea at Sea Palling.
The party, made up of men and women in their mid-20s, was cut off by the tide on Saturday evening, May 27.
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