A roll call of brightly coloured lifebuoys will be go under the hammer in Cromer today when the promenade is turned into an impromptu alfresco auction house.
The 70 decorated rings that formed the art trail for this year's Cromer and Sheringham Crab and Lobster Festival have come down from their display posts to be auctioned off for charity.
Since April they have hung in the windows of businesses, shops, museums and schools throughout the two towns and will now be sold off for charity.
Tony Shipp, festival chairman, hoped plenty of people would wander down to the seafront to watch the auction unfold.
'It's not something you see very often and certainly in Cromer. It's outside, it's on the pier forecourt so if you don't want to be part of the auction you can stand and watch,' he added.
'It's all part of the entertainment.'
Art fans are promised a huge variety of pieces to chose from, with lifebuoys that have been painted, printed, embellished and adorned in various seaside themes.
Auctioneer Martyn Fox will again lead the sale, having presided over the festival's previous three auctions of crab and lobster sculptures in 2010, deckchairs in 2011 and windbreaks in 2012.
And following last year's tradition, funds raised from the sale will go into the festival's community grant scheme, which Cromer and Sheringham charities will be able to apply to.
Mr Shipp said: 'We haven't put a reserve price on them, we really just want to sell them all. I would be pleased if we could make £4,000, if we do better than that, that will be all well and good.'
But lifebuoys will not be the only attraction during the entertainment, as the town will also host the World Pier Crabbing Championships.
The contest was postponed during the festival weekend in May due to bad weather, but nifty competitors are encouraged to take up their buckets once more in the hope of being crowned the winner.
The crabbing contest runs from 10am - 1pm and the lifebuoys will go on display from 11am, with the first lots going under the hammer at 2pm. Bidders must register with the festival team, who will be on hand from 11am.
? Sponsorship opportunities for the 2014 festival, which will run from May 16 - 18, are now available. Call festival secretary Kate Royall on 07775 337201 or email enquiries@crabandlobsterfestival.co.uk
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