A north Norfolk rotary club whose membership includes the founder of a fashion giant has celebrated a milestone anniversary.

The Cromer and Sheringham Rotary Club is celebrating being in existence for 75 years.

But despite its longevity, the club, which supports charities at home and abroad, young people, and businesses, faces a challenge of attracting new members. It currently has 17.

Former president and current member Peter Stibbons, from Alfred Road, Cromer, said: 'It has undoubtedly changed over the years in a number of ways to work in the changing business environment.

'But the core values have stayed the same. One of its main roles has been the international element.'

The biggest international aim for the club remains supporting the Rotary International campaign to eradicate polio abroad, in particular Pakistan, Afghanistan and Nigeria.

Mr Stibbons added: 'Our biggest challenge is to draw in more people. Rotary is a good way to undertake service and there is a satisfaction that you can contribute to the community in different ways. I enjoy regularly meeting up with friends.

'Rotary is far from being a tin-rattling, fundraising service organisation.

'Its original raison d'etre was fellowship and this remains an essential part of its ethos today.

'A Rotarian is not just a member of his or her own club but welcome in every other club around the world. Effectively, he or she has millions of friends.'

The Rotary movement started in 1905 in Chicago and by 1912 it has spread across the globe with clubs in London and Dublin.

Its motto is Service and Self and there are now more than one million Rotarians across 34,000 clubs.

The Cromer and Sheringham Rotary Club started in 1938 and was originally known as the Cromer Rotary Club. It expanded in 1947 when it changed its name and now includes women members.

One of its members is former Labour MP Tony Colman, who helped develop Topshop.

The club's main fundraisers include annual Christmas sleigh collections and organ concerts in Cromer Parish Church.

Records show it was active during the 1953 floods on the east coast.

For more information call Tony Nash on 01263 578193.