Armed robbers wearing balaclavas forced the “terrified” occupants of a parked car to give up their valuables in a quiet Norfolk lane.

Eastern Daily Press: Police are hunting three men behind an armed robbery close to Martham Sports and Social Club in Rollesby Road where the occupants of a car were forced to give up their valuables on Saturday night (June 27, 2020) Picture: Google MapsPolice are hunting three men behind an armed robbery close to Martham Sports and Social Club in Rollesby Road where the occupants of a car were forced to give up their valuables on Saturday night (June 27, 2020) Picture: Google Maps (Image: Archant)

The victims, a man and two women, all in their 20s, were not hurt in the incident and had reportedly driven to the spot to eat pizza.

Police have launched an investigation and are appealing for witnesses.

Officers say the three people were sat in a parked car close to the sports and social club in Rollesby Road, in Martham, just before 11pm on Saturday (June 27).

They were then approached by three men wearing balaclavas.

Eastern Daily Press: Police are hunting three men behind an armed robbery close to Martham Sports and Social Club in Rollesby Road where the occupants of a car were forced to give up their valuables on Saturday night (June 27, 2020) Picture: Google MapsPolice are hunting three men behind an armed robbery close to Martham Sports and Social Club in Rollesby Road where the occupants of a car were forced to give up their valuables on Saturday night (June 27, 2020) Picture: Google Maps (Image: Archant)

The driver was threatened and the suspects demanded his silver and gold Armani watch and a gold necklace which he handed to them.

One of the suspects was armed with a bat while a second suspect verbally threatened the victim with a knife, although it wasn’t seen.

Two passengers, both women, were also in the car and one had a Louis Vuitton handbag stolen.

It is believed the suspects made off in a small black car.

Det Insp Tom Smith, from Great Yarmouth CID, said: “We recognise this incident will cause concern within the local community.

“A number of units attended the scene on the night and since then we’ve been working to establish the circumstances of the robbery and trace those involved.

“Fortunately the victims weren’t injured but were understandably left shocked by what happened.

“Detectives are continuing with their inquiries and we would ask anyone with information, or knows the people responsible to call police.”

A post on social media warning people to be on their guard said the three friends had driven to the spot to eat pizza.

It said they were “terrified” by the ordeal and warned people to be vigilant.

In response people spoke of their shock, tagging the incident “a total nightmare”, adding, “I do hope they catch these vile people.”

Inquiries are ongoing to trace those responsible and anyone with information which could help police should contact Det Con Darren Herbert at Great Yarmouth CID on 101 quoting crime reference 36/42510/20.