Councli supports ' Norfolk' Broads

Plans to omit the 'Norfolk' from 'Norfolk Broads' should be stoutly resisted, the county council's ruling Tory cabinet agreed yesterday.Norfolk County Council is being asked for its views by the Broads Authority which is pursuing a private bill in Parliament to strengthen its powers.

Plans to omit the 'Norfolk' from 'Norfolk Broads' should be stoutly resisted, the county council's ruling Tory cabinet agreed yesterday.

Norfolk County Council is being asked for its views by the Broads Authority which is pursuing a private bill in Parliament to strengthen its powers.

The cabinet rejected an officer proposal to support the renaming of the area as The Broads National Park.

That name was a compromise produced by the Broads Authority, which backtracked on a proposal to brand the area as the Norfolk Broads National Park after complaints from Suffolk residents including Waveney MP Bob Blizzard, who promised to help veto any bill which omitted the county.

A report said: “The association between The Broads and Norfolk is already very strong and a simpler title, excluding both county names, may promote a stronger brand.”

To a mixture of cheers and laughter, councillors backed an amendment by Ian Monson, cabinet member for environment and waste, stating that the area should be known as the Norfolk Broads National Park.

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The move is set to put the authority on a collision course with county council colleagues in Suffolk, who were prepared to drop any reference to the counties - if Norfolk did the same.