Is online casino BK8 Norwich City's new shirt sponsor?

The home fans celebrate victory at the end of the Premier League match at Carrow Road, NorwichPictur

A fan wears a Dafabet sponsored shirt during the Canaries' Premier League win over Manchester City last season. - Credit: Paul Chesterton/Focus Images Ltd

Questions have been raised over whether an online casino could become Norwich City's new shirt sponsor.

Speculation began over whether BK8, an online casino based in Cambodia, could be the Canaries' new main sponsor after photos were circulated online showing its branding on advertising hoardings at the ground.

Currently, the club's official partner, and shirt sponsor, is Dafabet, an online gambling firm based in the Philippines. 

Other partners include Lotus, Errea, Bidstack and War Paint For Men.

Prior to Dafabet's arrival in 2019, the Canaries were sponsored by British gambling firm LeoVegas, which became the club's first ever betting sponsor in 2017.

The issue of gambling companies becoming club sponsors in England has long been controversial and a ban has been called for in some corners.

A newly-formed cross-party House of Lords group, Peers for Gambling Reform (PGR), has said a ban on gambling logos on football shirts and other direct sponsorship would cost the English Football League just 2.5pc in lost revenues, and would have no impact on Premier League clubs.

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The findings are contained in a new report for the PGR.

But clubs have said a ban would have significant financial consequences, and that sponsorships were handled responsibly.

Late last year, the government launched a review of gambling laws, and a call for evidence ended in March.

When we asked fans what they made of it on the Pink Un's Facebook page, opinion was split.

Stephen Richards said he would never buy a shirt that advertised a gambling company, while Ernie Howard said clubs should be able to find a business with a better profile.

But Neil Blackwood said while a local sponsor would be ideal, clubs had to reasonably go for the most financially advantageous deal.

And Andy Hart said: "Does it really matter? It’s not going to make anyone gamble who isn’t exposed to gambling anyway."

Norwich City has not commented, but has in the past said it was committed to promoting responsible gambling.



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