Coastguard teams have put out a stark warning against using cliffs as a short cut to the beach after a man fell from a height.

Eastern Daily Press: An air ambulance was called after a man fell on cliffs near Mundesley Holiday Park on the north Norfolk coast. Picture: CoastguardAn air ambulance was called after a man fell on cliffs near Mundesley Holiday Park on the north Norfolk coast. Picture: Coastguard (Image: Archant)

Around 1.50pm on Saturday, August 1, a man fell from a cliff near Mundesley holiday park, prompting a call out for Cromer and Sheringham Coastguard and the East Anglian Air Ambulance.

Eastern Daily Press: An air ambulance was called after a man fell on cliffs near Mundesley Holiday Park on the north Norfolk coast. Picture: CoastguardAn air ambulance was called after a man fell on cliffs near Mundesley Holiday Park on the north Norfolk coast. Picture: Coastguard (Image: Archant)

The man was three quarters of the way up the cliffs and put onto a stretcher before being transferred to the care of the air ambulance.

MORE: Coastguard delayed getting to six people in difficulty after beachgoers cause gridlock in villageCromer and Sheringham Coastguard tweeted: β€œAn incident which could have be easily avoidable by not climbing or using the cliffs as a short cut to the beach. Stay to public footpaths to get to the beach safely.”

MORE: Father and two daughters airlifted to hospital after being pulled from seaAround the same time a woman fell at Coal Yard slip in Mundesley.

Bacton Coastguard tweeted they were called to the scene while a lifeguard and first responder were giving the woman first aid.

The woman was taken to an ambulance for further care.