City Hosts will help guide drinkers around ale trails for 2017 City of Ale

City Hosts with the Norwich City of Ale organisers

City Hosts with the Norwich City of Ale organisers - Credit: Archant

Dedicated helpers will be on hand to guide drinkers around trails of city pubs when the City of Ale returns to Norwich this May.

Norwich Business Improvement District's (BID) team of City Hosts will be out and about on the streets of Norwich during the festival helping visitors locate their perfect pub.

Armed with their local knowledge, plus copies of the City of Ale 2017 Trail Map, the Hosts will be able to give advice on dog-friendly pubs, those with wheelchair access, food serving times and ranges of local ales on offer.

'This is an excellent initiative for the City of Ale' said Co-Chair, Dawn Leeder. 'Norwich BID is our main sponsor so it is absolutely right and fitting that their City Hosts will be able to help visitors find their perfect pub and pint. We're delighted to be working with them'.

Rachael Fretter of Norwich BID added: 'We are focused on supporting Norwich businesses, helping to generate conditions in which they can flourish. Our support for City of Ale is one of the many things we do to help attract people into Norwich and get them experiencing and exploring our vibrant city.'

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'We are proud to be once again supporting the City of Ale festival which is a superb celebration of fine ales, brewers and pubs which adds to the rich brewing tradition and history of Norwich.'

Established in November 2012 the Norwich BID works to improve the trading environment and identifies additional projects and services that develop the city centre. Norwich BID enhances and promotes the local environment for its businesses, employees, customers and the community. The over-arching vision of Norwich BID is to make a clear positive impact on the vitality of the city centre and the success of the businesses within it.

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Norwich City of Ale 2017 runs from May 25 to June 4. The charity for this year's festival in has been revealed as The Big C cancer charity.

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