It could be mistaken for the North Pole.

Eastern Daily Press: Robin Hood of the Attleborough Players sings before the town's Christmas lights are switched on. Picture: DENISE BRADLEYRobin Hood of the Attleborough Players sings before the town's Christmas lights are switched on. Picture: DENISE BRADLEY (Image: Copyright: Archant 2019)

But this was actually an afternoon jam-packed with festive cheer in Attleborough for the annual Christmas light switch on and carnival.

The event, which took place at Queen's Square and ran from 1pm to 6pm on Sunday, November, 24, has happened every year since 1988 and is a big event in the calendar for the town.

Eastern Daily Press: Robin Hood of the Attleborough Players sings before the town's Christmas lights are switched on. Picture: DENISE BRADLEYRobin Hood of the Attleborough Players sings before the town's Christmas lights are switched on. Picture: DENISE BRADLEY (Image: Copyright: Archant 2019)

This year, revellers were treated to fun rides, delicious food from local businesses, arts and craft stalls and a Christmas grotto.

Families and children huddled around the giant Christmas tree, which was erected just last week, to enjoy a carol service performed by elves.

Eastern Daily Press: Laura Latimer and her family, Max, 10; Mia, seven; and Carl White, enjoying the Attleborough Christmas lights switch on event. Picture: DENISE BRADLEYLaura Latimer and her family, Max, 10; Mia, seven; and Carl White, enjoying the Attleborough Christmas lights switch on event. Picture: DENISE BRADLEY (Image: Copyright: Archant 2019)

Hearts were then warmed when two local school children, Isaac and Bella, switched on the lights at 4.15pm.

They were joined by charity, Nelson's Journey, who offer support for bereaved children.

Eastern Daily Press: Laura Latimer and her family, Max, 10; Mia, seven; and Carl White, enjoying the Attleborough Christmas lights switch on event. Picture: DENISE BRADLEYLaura Latimer and her family, Max, 10; Mia, seven; and Carl White, enjoying the Attleborough Christmas lights switch on event. Picture: DENISE BRADLEY (Image: Copyright: Archant 2019)

The lights have illuminated the whole town including the church.

Eastern Daily Press: Laura Latimer and her family, Max, 10; Mia, seven; and Carl White, enjoying the Attleborough Christmas lights switch on event. Picture: DENISE BRADLEYLaura Latimer and her family, Max, 10; Mia, seven; and Carl White, enjoying the Attleborough Christmas lights switch on event. Picture: DENISE BRADLEY (Image: Copyright: Archant 2019)

Eastern Daily Press: Laura Latimer and her family, Max, 10; Mia, seven; and Carl White, enjoying the Attleborough Christmas lights switch on event. Picture: DENISE BRADLEYLaura Latimer and her family, Max, 10; Mia, seven; and Carl White, enjoying the Attleborough Christmas lights switch on event. Picture: DENISE BRADLEY (Image: Copyright: Archant 2019)

Eastern Daily Press: Robin Hood of the Attleborough Players sings before the town's Christmas lights are switched on. Picture: DENISE BRADLEYRobin Hood of the Attleborough Players sings before the town's Christmas lights are switched on. Picture: DENISE BRADLEY (Image: Copyright: Archant 2019)