A children's Christmas card design competition has been launched in Norwich in aid of the Samaritans charity.

Leeds Building Society's campaign aims to raise £250,000 for the charity by March 2020 to improve the technology available to volunteers at its 201 branches.

The two winning entries will be included in packs of cards available to buy at LBS branches from November 17.

The schools the two winners attend will each receive £250 to be spent on wellbeing initiatives and projects.

Samaritans CEO Ruth Sutherland said: 'Christmas can be a tough time of year for many people. To see children and young people getting involved in this competition and using their creativity to help others is so inspiring.

'These Christmas cards will be extra special, helping to ensure that no one needs to feel lonely or isolated this Christmas - there will always be a Samaritans volunteer they can talk to.'

Entry forms can be collected from the society's Norwich branch. The competition closes on October 10 and entries will be split into two age categories – five to 11 and 12-18.