A Norwich discount store's sale has sparked frenzied scenes as shoppers vie for bargains.
Staff at Tofs Clearance appealed to customers to remain calm and respectful following chaotic scenes at the Castle Mall shop last week.
It had recently begun a three for £5 sale and customers had been fighting for items, queuing for up to three hours to pay.
The store was forced to close intermittently to restock, and customers have been congregating outside the entrance prior to reopening, even attempting to roll under the shutters.
One shop worker said: 'It is madness. I have seen a mother stand on her child to get to a jumper.
'Our job is basically to manage the debris – people throw things on the floor, knock things over, break things. We're happy it is so popular but we just want customers to remain calm and be kind to each other.'
The shopping experience can be quite the ordeal for customers too.
Hairdresser Lucy Reed, 31, said: 'It's the most crazy thing I've ever experienced in my life, it's quite frightening actually - really frightening.
'People are throwing themselves under the shutters, grabbing things they don't even need because they are so frightened somebody else is going to get them.'
Despite the chaos and the queues, she intends to return. She said: 'It's absolutely worth it if you've got a family. It's good quality stuff and it's only three for a fiver. I can see why people go mad.'
Rachel Marshall, brand communications manager at Tofs, is pleased with the popularity of the sale and has asked customers to look out for the safety of others while the clearance lasts.
She said: 'The sale has been enormously successful, it has been phenomenal.
'We've had to close the store to restock to ensure fully stocked shelves and the best shopping experience for our customers.
'There have been a few incidences of customers trying to enter the shop before it has opened and staff members have been knocked a little bit, so we urge shoppers to be respectful when visiting the store.
'We're delighted the sale has been so popular and we encourage customers to make the most of it because it won't last forever.'
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