There will be a minute's applause during Norwich City's last home match of the season in tribute to a business champion and lifelong Canaries fan.
Paul Rudd, who founded the business networking group Norwich Kitty and was a associate director at Norwich City , died suddenly on April 5 aged 48.
His daughter Melissa is urging people take part in the tribute during the 48th minute of Saturday's match against Leeds United.
She tweeted: 'Saturday is about Wes. But on the 48th minute, applause for an #ncfc fan taken far too soon would be an amazing tribute to my brilliant Dad Paul.'
The club retweeted the message on its official account.
Mr Rudd, from Badersfield and who worked as a paraplanner for Norwich-based Tailored Solutions, played a key role in Norwich's business community and founded the weekly networking group Norwich Kitty in September 2011.
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