A pub has closed after a car crashed into it in front of New Year's Day drinkers.

Eastern Daily Press: The damaged brickwork of the Feathers pub on Market Gates, Great Yarmouth. Picture: Anthony CarrollThe damaged brickwork of the Feathers pub on Market Gates, Great Yarmouth. Picture: Anthony Carroll (Image: Anthony Carroll)

The blue vehicle hit the Feathers on Market Gates, Great Yarmouth, just after 2.10pm.

Eastern Daily Press: The damage to a market stall after a car crashed on Market Gates, Great Yarmouth, on New Year's Day 2020. Picture: Daniel HickeyThe damage to a market stall after a car crashed on Market Gates, Great Yarmouth, on New Year's Day 2020. Picture: Daniel Hickey (Image: Daniel Hickey)

After hitting the pub, the car ended up smashing into a nearby unmanned market stall before firefighters, police officers and paramedics were called, according to an eyewitness.

Eastern Daily Press: A police car on the scene after a car crashed on Market Gates, Great Yarmouth, on New Year's Day 2020. Picture: Daniel HickeyA police car on the scene after a car crashed on Market Gates, Great Yarmouth, on New Year's Day 2020. Picture: Daniel Hickey (Image: Daniel Hickey)

Les Wright said: "We just witnessed this accident at Yarmouth market while on a stroll around town. We heard a loud bang where he [the driver] had basically reversed to a metal barrier round the corner where a pub was and then, as my wife and I looked round, he came screeching round the corner and smashed right into one of the market stalls."

Another eyewitness, who was drinking in the Feathers at the time of the crash, said: "All of a sudden we heard a loud bang like a bomb was going off. Everyone went out of the door. The next thing we saw was a car that had ended up on the other side of the market. It had smashed against the pub wall. The pub was relatively busy.

"We saw damage to the bricks of the pub and there was glass all around on the floor outside."

He added the firefighters, from Yarmouth and Gorleston, arrived very quickly and the pub was closed soon after the crash.

A sign was put up outside the Feathers, which is part of the Craft Union Pub Company, saying the business was closed for today but would reopen tomorrow.

An East of England Ambulance Service Trust spokesman said: "We were called yesterday (January 1) at 2.08pm with reports of a collision at Market Gates, Great Yarmouth.

"We sent a rapid response vehicle to assess one patient on scene, however no one required transport to hospital."

The EDP attempted to contact the pub but no-one was available to comment.