Can you give a name to the special beer brewed to headline Norwich’s City of Ale 2017?

Rupert Farquharson, Woodfordes MD, Dawn Leeder City of Ale, Dan Bell The Big C, Phil Cutter City of

Rupert Farquharson, Woodfordes MD, Dawn Leeder City of Ale, Dan Bell The Big C, Phil Cutter City of Ale, Rob Browne Woodfordes. Picture - Red Flame Comms - Credit: Archant

Can you name the pint to take pride of place at this year's City of Ale festival?

The challenge has been set for a sixth year as Woodforde's has created a unique brew for the event, which runs from May 25 to June 4.

Each year City of Ale supports a local charity through sales of the special brew and for 2017 money will be raised for Norfolk's cancer charity, the Big C.

The beer is described as a 4.2pc mid-golden ale, zesty with crisp floral flavours, made with Amarillo and Cascade hops from the West Coast of the USA. Woodforde's will be donating 20p for every pint sold.

'Woodforde's are absolutely delighted to be brewing the charity beer for Big C this year, a charity close to so many people's hearts and one we look forward to supporting in partnership with City of Ale,' said Rupert Farquharson, managing director.


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The charity ale, which will be available in many City of Ale pubs during the festival, now needs a name. Entries are invited and the winner will receive two VIP tickets to the City of Ale Launch Party at the Narthex on Thursday, May 25, where they will be presented with a demipin of the ale.

'Finding an appropriate name for a beer isn't easy,' said Dawn Leeder, City of Ale co-chairman. 'Like brewing itself, it is very much an art as well as a science. This sounds like a delightful summery ale and it's supporting a very worthwhile cause, so it will be interesting to see what entrants come up with.'

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Dr Chris Bushby, Big C chief executive, said: 'By choosing Big C as the charity for this year's festival, we're delighted that City of Ale is giving local people the opportunity to improve the lives of those affected by cancer in Norfolk and Waveney. We look forward to seeing people's suggestions for naming the special festival ale.'

To enter the competition, send your suggestions to competition@cityofale.org.uk by Monday 10th April. 45 pubs will be taking part in City of Ale and around 40 local breweries will offer over 250 different ales. For more information visit cityofale.org.uk

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