Budding photographers are being encouraged to capture an alternative side of Cromer in a bid to see their work in print.

Department store Jarrold has launched a competition to find 12 iconic images for the 2013 edition of its popular calendar dedicated to the town - and is now asking locals and visitors alike to get snapping.

Entrants are being asked to work to the theme of 'Cromer through the seasons' and the judging panel, which will feature the expert eyes of one of the News' editorial team, is keen to see submissions that feature innovative views of the town.

Mark Warner, co-manager of Jarrold's Cromer branch who is coordinating the competition, said: 'I'm hoping that we'll get something a little bit original instead of getting all the usual 'picture postcard' views. I'd really like something that's got a bit of an edge to it.

'It wouldn't be a Cromer calendar without a picture of the pier or church but there's some fabulous architecture around and we could feature some of that.'

Jarrold launched its Cromer calendar due to customer demand and since 2009 the volumes have sold well, with many being sent abroad. This is the first time the public have been offered the chance to contribute to it and entries are already coming in.

'I think the more we can get people to know about it the better,' Mr Warner added. 'To see your stuff in print is quite an exciting thing.'

Print or slide entries should be sent to Jarrold Cromer, 33 Church Street, Cromer, NR27 9ES marked 'calendar competition' by August 31, 2012. Electronic entries will not be accepted. For more information visit www.jarrold.co.uk/events.html and click on the calendar link.