IKEA: What went wrong?
- Credit: PA
On the surface Norwich seems the perfect hunting ground for Swedish homeware behemoth IKEA.
By and large the city and the surrounding area is fairly affluent.
There is no close-by urban competitor for footfall.
And everyone loves meatballs, right?
Wrong, it seems.
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The shock news that the Norwich branch - a collection store but with a reduced range also on sale and a cafe - is to close has been blamed on not meeting its "sales and profitability targets".
The first UK IKEA - in Warrington in the north west - opened in 1987 and people actually camped out for days to be among the first inside.
- 1 'An insult to the city': Couple ditch 'hellhole' hotel after 45 minutes
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- 3 Travellers camped at garden centre car park
- 4 Former Norwich boxing champion banned from contacting ex-partner
- 5 Hundreds give amazing send-off to well-loved supermarket worker
- 6 Man arrested on suspicion of murder after woman found dead in flat
- 7 New Lidl stores to open in Norfolk and Waveney in £1.3bn expansion
- 8 Ex-head charged with sex attacks on boys at Norfolk school
- 9 Historic railway platform building could be demolished in station revamp
- 10 RSPCA shop loses more than £1,000 after 'slamming scam'
Nothing like it had been seen on these shores before. Flat-pack furniture at these types of prices was unheard of and a revolution began.
The simple lines. The clean surfaces. The Billy bookcase.
The range was straightforward and effortless. It was even deemed 'cool'.
And so it remains. Pre-pandemic IKEA enjoyed a record £12.6bn annual profit worldwide.
But why bother with the hassle of the car and the queues when IKEA can now come straight to your door via your phone? Order a new sofa from your old one online.
There is bad news though - the meatballs are currently only available in store.